Paid Media: connect your accounts and understand the panel

Paid Media is the Nevent module that connects your Meta, Google and TikTok ad accounts into a single panel. You don’t create ads here: you keep creating them in Meta Ads Manager, Google Ads or TikTok Ads Manager as usual. What Nevent does is bring in the data from those platforms so you can see, in one place, how much you’re spending and how each campaign is performing.

In this guide you’ll see how the module is organized and what you can read on each screen. About 10 minutes.

Before you start

For data to show up in the module you need at least one ad account connected. If you haven’t done that yet, contact the Nevent team so they can help you connect your Meta, Google or TikTok account. The connection is made via OAuth (a standard authorization process where you approve access from your own ad account) and doesn’t require installing anything.

Step 1: Open the module

In the side menu, inside the Campaigns section, click Paid Ads.

The main panel called Advertising opens. At the top you’ll see four indicators for the selected period:

Spend: the total you’ve invested in ads.
Results: the number of results (clicks, visits or conversions, depending on the campaign’s objective).
Cost/result: the average cost of each result.
ROAS: Return on Ad Spend, i.e. how many euros of revenue you get for every euro spent on advertising. A ROAS of 5x means you get back five euros for every euro invested.

Below the indicators is the campaign table, listing every campaign synced from your connected accounts.

Step 2: Filter by period and platform

Right below the indicators you’ll find two groups of filters:

Time period: choose between 7 days, 14 days, 30 days, Maximum (the full history), or a custom Range. The indicators and the table update instantly.

Platform: select Meta, TikTok or Google to see only that network’s campaigns. Leave the selector on its default value to see campaigns from every connected platform at once.

Status: filter between All campaigns, only Active ones (running right now) or only Paused ones. Useful for focusing on what’s currently live, without the noise of old campaigns.

Step 3: Drill into a campaign

Click the name of any active campaign to see its detail.

The campaign screen shows:

The Meta/Google/TikTok identifier, objective and active period in the header.
Three headline indicators: Spend (with the percentage of budget used), Cost per result, Results and Reach, Frequency, and ROAS.
Three charts: Spend vs Results over time, Cost per result evolution, and Impressions vs Reach.
The Ad sets table, with the ad sets that make up that campaign.

In the source example, the campaign “Demo Fest 2026 - Presale traffic” had two active ad sets: one retargeting fans, and one lookalike audience (3%).

Step 4: Review an ad set

Click the name of an ad set in the table to see its detail.

The ad set screen shows:

CPM: cost per thousand impressions, i.e. how much you pay every time your ad is shown to a thousand people.
Frequency: how many times, on average, each unique person has seen the ad. A high number (above 3-4) can mean your audience is already saturated.
CTR: the percentage of people who clicked the ad out of those who saw it.
Audience settings: demographic, location, interest and behavior data for the segment the ad set targets.
Ads: the table of individual ads that make up that set.

Step 5: Check individual ads

Scrolling down on the ad set screen, you’ll find the Ads section, with every creative that makes up that set.

The table shows, for each ad: name, status, spend, impressions, clicks, CTR and CPC (cost per click).

Clicking an ad shows its detail: a preview of the creative when available, performance metrics (impressions, CTR, CPC, cost per result and number of conversions), the Engagement section (reactions, comments and shares), and cost evolution over time.

From the detail view you can also jump straight to the ad on Meta with the View on Meta button.

Result

You now know the structure of the Paid Media module: the campaign panel with its period, platform and status filters, and each campaign’s detail with its ad sets and individual creatives. With this unified view you can compare the performance of your Meta, Google and TikTok ads without opening each platform separately.