The three levels of an organization

Nevent lets you set up your account in up to three levels. It is not an obligation: it is the answer to a specific problem that promoters running several businesses at once have.

The three levels

Level	Name	What it is	What it can create
1	Group	The main organization, the root of your account	Companies
2	Company	A sub-organization within the group	Brands
3	Brand	A specific operating unit	Nothing, it is the last level

The rule is simple: each level can only create the one right below it. A group creates companies, a company creates brands, and a brand creates nothing more. That is why the create button changes its name depending on where you are.

Why this division exists

Think of a promoter who runs a venue in Valencia, another in Madrid and also a summer festival with its own identity.

With a single organization, everything lives together: the fans of all three in the same database, the events in the same list. It is the simplest option and the one that works for most people.

But as soon as you want the team of one venue not to see the other venue’s data, or the festival to have its own brand without carrying the venue’s, you need to separate. That is where the levels come in:

• The group is the parent company, the one with the complete view.
• Each company is a business with its own identity within that group.
• Each brand is a specific operating unit that depends on a company.

What choosing wrong means

The structure is not a cosmetic setting, so it is worth thinking it through before you start loading data:

Splitting too much fragments your audience. If the same attendee buys from two different organizations, for Nevent they are two people in two different databases, and you lose the view of your real customer.

Splitting too little mixes what should not be mixed. If two businesses share an organization, they share fans, events and campaigns, and you cannot give a team access without giving it access to everything.

The useful question is not how many businesses you have, but this one: do I need this data to be separate, with each team seeing only its own? If the answer is no, one level is more than enough.

Who sees the structure

Two restrictions worth knowing before you hand out access:

• Only users with the Owner, Administrator or Superadmin role can see the hierarchy.
• The view is only available for levels 1 and 2. Whoever works inside a brand does not see it, which makes sense: they have nothing below them to manage.

To set it up or check it, follow view and create your organization structure.