Fan profile and list reference
This page describes all the fields, columns and statuses that appear in the Audience area of Nevent: the Fans list, an individual fan’s profile and the Segments list.
Use it as a quick reference whenever you need to know what a particular value means or what information each section contains.
Fans list
Section titled “Fans list”The Fans list (/users) shows every contact registered in your organisation in a paginated table.
Fans list columns
Section titled “Fans list columns”| Column | Description |
|---|---|
| Name | The contact’s full name. Shows a dash (-) if the fan has no name recorded. |
| The contact’s email address. | |
| Phone | Phone number. Shows a dash (-) if the fan has no phone recorded. |
| Status | The contact’s status within the organisation. The observed value is “Invited”. |
| Organisation | The name of the organisation the contact belongs to. |
| Experiences | Number of experiences linked to the contact. |
| Value | Accumulated economic value of the contact, in euros. |
Contact status
Section titled “Contact status”The only status observed in the list is the following.
| Status | Description |
|---|---|
| Invited | The contact is registered in the organisation. |
A fan’s profile
Section titled “A fan’s profile”Clicking any row in the Fans list opens that fan’s individual profile. The profile has a side menu with nine tabs.
Profile tabs
Section titled “Profile tabs”| Tab | Relative URL |
|---|---|
| Summary | /summary |
| Personal details | /profile |
| Public profile | /public |
| Interests | /interests |
| Tickets | /tokens |
| Purchases | /purchases |
| Subscriptions | /newsletters |
| Conversations | /conversations |
| Interaction | /interaction |
The Summary tab is the default view. To learn how to use each tab, see the guide Managing fans.
Summary tab: header metrics
Section titled “Summary tab: header metrics”The top of the Summary tab shows four metrics for the fan.
| Metric | Description |
|---|---|
| Total spend | Accumulated sum of all the fan’s purchases, in euros. |
| Number of purchases | Total transactions completed by the fan. |
| Events attended | Number of events the fan has attended. |
| Nevent Score | Automatic score of the fan’s engagement with the organisation. Includes a level label, for example “Low engagement”. |
Summary tab: Communications block
Section titled “Summary tab: Communications block”The Communications block shows the fan’s consent status for each marketing channel. The system includes a help text stating: “Consent is per organisation. Source: user preferences and delivery events.”
Consent statuses by channel
Section titled “Consent statuses by channel”| Channel | Observed status | Note visible in the interface |
|---|---|---|
| Marketing email | No unsubscribe | No additional note. |
| Transactional email | Active | ”Tickets and account notices: doesn’t require marketing acceptance, but does require a valid email.” |
| Marketing SMS | No unsubscribe | ”No decision recorded: allowed by default.” |
| Marketing push | No unsubscribe | No additional note. |
| No opt-in | ”Requires explicit opt-in: not recorded.” |
Summary tab: Email status block
Section titled “Summary tab: Email status block”The Email status block shows information about the hygiene of the fan’s email address and its effect on deliverability.
The system’s help text states: “A hard bounce marks the email as invalid and automatically unsubscribes it from marketing; a complaint unsubscribes it from marketing. Both statuses are reflected here and in all contactable counters.”
Email status block fields
Section titled “Email status block fields”| Field | Description |
|---|---|
| Email address | Shows the fan’s email address. |
| Hard bounces | Indicates whether the email has hard bounces recorded. |
| Validity status | Indicates whether the address is marked as invalid. |
Consequences of hygiene status
Section titled “Consequences of hygiene status”| Event | Automatic consequence |
|---|---|
| Hard bounce | The email is marked as invalid and the fan is automatically unsubscribed from marketing. |
| Complaint | The fan is automatically unsubscribed from marketing. |
Both statuses affect all the organisation’s contactable counters, including those shown in the Segments list.
Segments list
Section titled “Segments list”The Segments list (/lists) shows all of the organisation’s audience segments with contactability information per channel.
Segments list columns
Section titled “Segments list columns”| Column | Description |
|---|---|
| Name | The segment’s name. |
| Est. attendees | Estimated number of fans that make up the segment. |
| Estimated marketing audience (email, SMS, push) | Breakdown of the number of contactable fans per channel, with the email contactability percentage. |
| Last modified | Date and time of the segment’s last edit. |
| Actions | Menu of options available for that segment. |
Estimated marketing audience column
Section titled “Estimated marketing audience column”This column breaks down into three sub-columns: email, SMS and push. For the email channel it also shows the contactability percentage, calculated over the segment’s estimated total.
The percentage reflects how many fans in the segment have a valid email with no marketing unsubscribe. Excluded fans are those whose email is marked invalid, who have a hard bounce recorded, or who have filed a complaint.