Explore your audience for the first time

In this tutorial you’ll take your first tour through the Fans section of Nevent. You’ll see what information the contact list offers, what each column means and how to open a specific fan’s profile to see their summary.

By the end you’ll know how to find your way around this section and read the most important data about your audience. The tour will take about 5 minutes.

Before you start

For the Fans section to have content, you need at least one contact registered in your organisation. If you haven’t uploaded any contacts yet, follow the guide Import your contacts first and come back here when you’re done.

Step 1: Get to the Fans section

In the side menu, find the Audience block and click Fans.

A table opens with all your organisation’s contacts. It’s the central view from which you’ll manage your fan database.

Step 2: Read the table columns

The table has seven columns. Each one gives you a different piece of data about the contact.

Column	What it shows
Name	The fan’s full name. Shows a dash if it isn’t recorded.
Email	The fan’s email address.
Phone	Phone number. Shows a dash if none is recorded.
Status	The contact’s status within your organisation.
Organisation	The name of your organisation.
Experiences	Number of experiences linked to that fan.
Value	Total accumulated amount the fan has spent, in euros.

Pay attention to the Value column: it’s a quick way to identify your most valuable fans without opening each profile.

Step 3: Search for a specific fan

At the top of the table there’s a free-text search field. Type the name or email of the fan you want to find.

The table updates as you type and shows only the contacts that match your search.

Try it now: type any name and watch the list filter.

Once you’re done, clear the search field to see the full list again.

Step 4: Open a fan’s profile

Click any row in the table.

That fan’s profile opens. The first screen you see is always the Summary. At the top of the profile there’s a menu with several tabs: Summary, Personal details, Public profile, Interests, Tickets, Purchases, Subscriptions, Conversations and Interaction.

For now, focus on the Summary tab, which is shown by default.

Step 5: Read the fan’s Summary

The Summary gives you an overview of the fan at a glance. It has two main blocks.

Header metrics

The first block shows four figures:

• Total spend in euros.
• Number of purchases made.
• Events attended.
• Nevent Score, with the corresponding level label, for example “Low engagement”.

These figures tell you, at a glance, how much that fan has invested in your organisation and how often they’ve engaged.

Communications block

The second block shows the fan’s consent status for each communication channel.

Channel	Meaning
Marketing email	Whether the fan can receive your email campaigns.
Transactional email	Whether the fan can receive purchase confirmations and account notices.
Marketing SMS	Whether the fan can receive your SMS campaigns.
Marketing push	Whether the fan can receive push notifications.
WhatsApp	Whether the fan has opted in to receive WhatsApp messages.

Below the channels is the Email status block, which shows whether the fan’s email address is valid or has hard bounces recorded. A hard bounce means that email doesn’t exist or doesn’t accept messages, and Nevent marks it as invalid to protect the reputation of your sends.

Tip

Consent is managed per organisation and reflects the user’s own preferences. If a channel shows no opt-in or an unsubscribe, that fan won’t receive communications through that channel.

Result

You’ve completed your first tour of the Fans section. You now know:

• Where to find the fans list and what each column shows.
• How to search for a fan by name or email.
• How to open their profile and read the Summary with its metrics and communication status.

Next steps

Now that you know the fans list and the summary profile, you can go deeper into the rest of the section:

• View and manage a fan’s profile to explore all the tabs in the profile: personal details, interests, tickets, purchases and more.
• Import your contacts if you want to add more fans to your organisation from a CSV or Excel file.