What each figure on the Home dashboard measures

The Home dashboard is the first screen you see when you log in to Nevent, and it sums up your business in four blocks. Each one measures something different and, above all, covers a different period. This guide tells you exactly what each figure counts so you don’t compare apples with oranges.

Step 1: Read the ticket sales headline

The large card on the left is the most important one and the most often misread. Look at the label next to the title: Ticket sales · all-time total.

That means the big figure is not for this month or this year: it is everything you have sold since your account has been on Nevent.

Below the amount there are two figures that are recent:

• The green tag with what you sold in the last 30 days.
• The change percentage against the previous 30 days.

Further down, separated by a rule, sits the Monthly evolution chart with its own time label: Last 12 months. It is a different period from the headline, which is why it has its own heading.

Three rules govern what goes into this figure:

Rule	What it means
Ticket sales only	Cashless spending and purchases with no event attached are excluded.
Valid purchases only	Refunds and failed purchases do not count.
Always in euros	Sales in other currencies are converted at the European Central Bank rate for the day of purchase.

Why it doesn’t match your ticketing platform

If you compare this headline with the gross figure from your sales platform, the Nevent one will usually be lower. The difference is refunds, failed purchases and, if you have it enabled, cashless spending.

Step 2: Interpret the three indicators on the right

On the right there are three small cards. The first two are about your audience and the third about your sales.

• Total fans: how many people you have in your base. Below it you see how many joined in the last 30 days.
• New fans · 30 days: sign-ups from the last month, with the change against the previous month.
• Average ticket · 30 days: the average amount per purchase over the last 30 days, with the difference in euros against the previous period.

Both fan cards count people, using the same definition as the Fans list. If you click either one, you land on that list and can check the figure yourself. The average ticket card takes you to the sales history.

Step 3: Tell attributed revenue apart from total sales

The top band, Generated by your campaigns, measures something entirely different from the headline: not what you have sold, but what Nevent can attribute to your sends.

Its subtitle states the time window: last 90 days, longer than the one used by the indicators on the right. It shows three figures: attributed revenue, number of conversions and average ROAS. The View analytics link takes you to the full detail.

This figure being much smaller than the ticket sales headline is expected: the headline covers all your sales, wherever they came from, while this one covers only those that can be tied to a specific campaign.

Result

You can now read the four blocks of the dashboard without confusing their periods:

Block	Period
Ticket sales headline	All-time total
Evolution chart	Last 12 months
Fan and average ticket indicators	Last 30 days
Generated by your campaigns	Last 90 days

Next step

• Understanding Nevent analytics
• Your first analysis
• Events and tickets