Which platforms can I sync a segment to as an audience?

Meta Ads, TikTok Ads and Google Ads. You need that platform's account connected under Settings → Paid Ads before you can sync.

Why do Meta and Google use different names for the same thing?

Each platform names its own imported-audience feature its own way. Meta and TikTok call it Custom Audience; Google calls it Customer Match. Nevent uses each platform's own name on its card.

What does the Error state mean on a platform card?

It means the last attempt to send the segment as an audience to that platform didn't complete. The card shows a Retry button so you can try again.

Does Nevent send my ticketing system's sales to these platforms?

No. This feature only sends the segment as an audience. Sales that happen in your ticketing system aren't sent back today to Meta, Google or TikTok as conversions.

Custom audiences reference

This page lists, in a table, the ad platforms where you can sync a Nevent segment as an audience, the technical name each one uses, and the states the sync card can show.

This isn’t a step-by-step guide; for that, see how to sync a segment as an audience.

Available platforms

The Activate as an advertising audience block, inside any segment’s detail, shows one card for each of these platforms.

Platform	Technical name of the feature	Requirement to sync
Meta Ads	Custom Audience	Meta Ads account connected under Settings → Paid Ads
TikTok Ads	Custom Audience	TikTok Ads account connected under Settings → Paid Ads
Google Ads	Customer Match	Google Ads account connected under Settings → Paid Ads

Sync card states

Each platform card, inside the Activate as an advertising audience block, shows one of these three states.

State	What it means	What you can do
Connected	That platform’s account is linked to your organization and ready to receive the segment.	Click Sync to send the segment as an audience.
Not connected	You haven’t linked that platform’s account yet.	Click Connect in Settings, which takes you to Settings → Paid Ads.
Error	Nevent tried to send the segment and didn’t succeed.	Click Retry.

What gets sent to the platform

The sync block itself states, in its subtitle, that the segment’s contact data is encrypted before being sent to the chosen platform.

How the audience updates

The sync is triggered with the Sync button: it’s an action you run, not something that happens in the background without you asking. If you change a segment’s conditions or want to add new buyers, go back into the segment and click Sync again.