6 analytics use cases for live event promoters | Nevent

6 use cases for measuring your marketing performance

Knowing your metrics by heart is useless if you do not know what questions to ask the data. This section brings together six real situations that repeat themselves in the day-to-day life of a promoter: from the monthly advertising report to long-term fan loyalty analysis.

Each use case describes the business question, how it is measured, what result to expect and when it makes most sense to apply it.

What are these use cases for?

If you have data but do not know exactly what to query, these examples give you an actionable starting point. You can apply them directly in the Nevent admin panel, ask for them in plain language via the AI assistant or pass them to your team as a template for recurring analysis.

The 6 use cases

A1 — ROAS last 30 days How much revenue you generate for every euro invested in paid advertising.

A2 — Top events by revenue Your 10 highest-earning events of the year, ranked from highest to lowest.

A3 — Daily open rate Day-by-day evolution of your email open rate over the last 4 weeks.

A4 — Email usage by plan tier Email volume per plan tier and how much quota you have left.

A5 — Attribution by channel Which channels generate the most revenue and where it makes sense to invest more.

A6 — Cohorts by first purchase Long-term fan behaviour based on the month they made their first purchase.

How to use these cases

You can read them sequentially or go straight to the one that answers the question you have right now. There is no required order: each case is self-contained.

If you want to apply the same analysis in conversation with the AI, see the Nevent AI — analytics in plain language section.

Next step

Back to the analytics catalogue All available metrics organised by area.

Ask Claude in plain language Get the same results by talking to the AI assistant.