What the Superapp Is and What It's For

What we mean when we say Superapp

The Superapp is the mobile app attendees use to experience a festival from their phone. They download it on iOS or Android and find, among other things, the artist lineup, the venue map, their cashless balance, and the option to top it up.

From the promoter’s perspective, the Superapp isn’t something seen from the outside: it’s the tool that controls everything the attendee sees and receives in that app. Inside Nevent’s admin panel there’s a section called SUPERAPP with four sub-sections: Home, App Activity, Send push, and Onboarding. Each covers a different function.

Why the Superapp exists

A festival isn’t a two-hour event. It has a phase of anticipation before the day, a phase of intense activity while it happens, and a tail of memories once it’s over. Email or SMS work well in the lead-up phase, but during the festival the attendee has their phone in hand and the app open. That channel, in real time and in the attendee’s pocket, is what the Superapp covers.

The Superapp exists so the promoter has a presence at the moment the attendee most needs information: when they’re inside the venue, looking for a stage, checking their balance, or waiting for the next artist to start.

What the promoter can do from the Superapp

Decide which festival takes over the home screen

The Home screen lets the promoter choose which event appears on the app’s main page when the attendee opens it. Only one event holds that spot at a time. Besides selecting the event, the promoter sets the festival’s exact start and end date and time.

Those dates have a direct effect on the app: they govern the countdown attendees see before the festival starts, and they activate live mode while the festival is underway. When the festival ends, the app automatically exits that mode. If the promoter leaves the dates blank, the countdown doesn’t appear.

Know in real time what the audience is doing with the app

The App Activity screen is a data panel that updates continuously while the festival is underway. The promoter can see, among other things:

• How many people currently have the app open.
• How many sessions have been opened in total or per day.
• How many artists attendees have saved to their personal agenda.
• Which areas of the venue map generate the most lookups (bars, restrooms, cashless, medical services, or brand zones).
• How much attention sponsors are getting inside the app: impressions, reach, and minutes of attention per brand.
• Whether the app is driving attendees to top up their cashless balance: how many check their balance and how many open the top-up screen.
• How many push notifications have reached attendees’ phones and how many have been tapped.

That data isn’t a report to analyze after the festival. It can be checked live, with an update that takes under a minute. The promoter might see, for example, that at 9 PM on Sunday there’s a peak of 673 active people and over 20,000 interactions in an hour, and act accordingly.

The screen also shows data filtered by day or for the whole festival, so the promoter can compare activity between days.

Reach the attendee’s phone at the moment they need it

The Send push screen lets the promoter send a notification that appears directly on the attendee’s phone screen, even if they don’t have the app open at that moment. The attendee doesn’t need to check their email or messages: the notification appears on its own.

The promoter writes a title (up to 65 characters) and a message (up to 500 characters), can add an optional image in 2:1 format, and chooses which app screen the attendee is taken to when they tap the notification. Before sending, the panel shows how many attendees will receive the notification at that moment, meaning how many have the app installed with alerts turned on.

The send is immediate. There’s no scheduling or option to take it back once the button is pressed. That immediacy is precisely its value: it’s used to warn of a last-minute stage change, announce doors opening, or communicate any news that can’t wait.

Nevent also generates automatic push notifications without the promoter having to write them. The system sends an alert to every attendee who has saved an artist to their agenda about 30 minutes before that artist performs. That means the promoter doesn’t have to configure anything for fans to receive that reminder.

Welcome the attendee when they open the app for the first time

The Onboarding section lets the promoter create the screens an attendee sees the first time they open the app. Each screen, called a slide, can have an image, a title, and a subtitle. The promoter decides how many slides to create and in what order they appear.

Those screens have two practical functions. The first is to present the festival: image, visual identity, what the attendee is going to find. The second is to request the permissions the app needs to work well, in particular the permission to send push notifications. Without that permission, notifications don’t arrive. Onboarding is the moment when the attendee is most willing to grant it, because they’ve just downloaded the app with interest.

How the Superapp relates to the rest of Nevent

The Superapp isn’t an isolated tool. It works in parallel with other parts of the platform:

• The artists that appear in the app’s agenda are defined in the festival’s content section. When an attendee saves an artist, that data appears on the Activity screen and also triggers the automatic notification before the performance.
• The cashless balance the attendee sees in the app is the same one managed by the festival’s payment system. The promoter can see on the Activity screen whether attendees are topping up from the app or whether there’s a point in the process where they drop off.
• The push notifications the promoter sends from the Superapp are logged in Nevent. Data on how many notifications have been received on the device and how many have been tapped by the attendee is visible in the Communication block of the App Activity screen.

When the Superapp is used

The Superapp has three distinct moments of use:

Before the festival: the promoter configures the Home (main event and dates), creates the onboarding slides, and prepares the push messages they want to send in the days leading up to it.

During the festival: the promoter checks the Activity screen to follow in real time what the audience is doing, and uses Send push to communicate urgent news. The app is active and attendees are using it.

After the festival: the Activity screen keeps showing the festival’s accumulated data, filtered by day or as a total. That data helps you understand which artists drew the most interest, which venue areas were searched the most, and how the audience responded to each notification sent.