Who unsubscribed after your campaign?
This guide explains how to see the contacts who unsubscribed after receiving your campaign, what a high unsubscribe rate means, and what Nevent does with that data. About 3 minutes.
Before you start
Section titled “Before you start”You need at least one campaign in Sent status. If you haven’t launched one yet, follow How to create your first campaign first.
Step 1: Open the Unsubscribes section
Section titled “Step 1: Open the Unsubscribes section”In the side menu, click My campaigns, then the name of a sent campaign.
Inside the report, click Unsubscribes in the left-hand menu.
Step 2: Read the unsubscribe data
Section titled “Step 2: Read the unsubscribe data”This section shows four cards with the unsubscribe data for this send.
The data you’ll see is:
- Unsubscribes: the number of contacts who clicked the unsubscribe link in the email.
- Unsubscribe rate: the percentage of unsubscribes over delivered emails.
- Spam complaints: contacts who marked your email as unwanted in their email client.
- Complaint rate: the percentage of complaints over delivered emails.
Below the cards is the Unsubscribe reasons table, which gathers the reasons contacts gave when unsubscribing, if they provided any.
How to interpret unsubscribes
Section titled “How to interpret unsubscribes”An unsubscribe is always useful information, not necessarily bad news.
An unsubscribe rate below 0.5% is healthy. It indicates your audience is receptive to the type of content you send.
If the rate goes above 1%, it’s worth reviewing:
- Send frequency: you might be sending too often.
- Segmentation: the audience might not be the right fit for that type of message.
- Content: an overly promotional email for an audience expecting informational content can drive unsubscribes.
Spam complaints are more sensitive. Keeping them below 0.1% is key to protecting your sender reputation.
What Nevent does with contacts who unsubscribe
Section titled “What Nevent does with contacts who unsubscribe”When a contact clicks the unsubscribe link, Nevent automatically marks them as unsubscribed and excludes them from all future sends across your organisation. You don’t need to do anything manually.
This is a legal requirement: any contact who asks not to receive further emails must be excluded from your future sends.
If you want to see the full list of unsubscribed contacts, click View unsubscribed below the unsubscribe count.