Can I use the same Magic Link on two channels to save time?

You can, but then you lose exactly what you're after: clicks from both channels get added into a single counter and there's no longer a way to separate which one brought what. One link per channel is the only way to compare them.

Does one link per channel tell me how many tickets that channel sold?

No. It tells you how many clicks it received. Whoever opens a link you distribute on your own is an anonymous visitor, and Nevent can't connect the later purchase to that click. It's qualified traffic toward your ticket page, not attributed sales.

How many links per channel should I have at most?

There's no technical limit. The practical limit is staying able to read the list at a glance. If you have more than 15 or 20 active links, consider archiving or deactivating the ones for channels you no longer use.

If I change where a link points, do I lose its click history?

No. Click history is tied to the short link, not to the destination URL. If you edit the destination URL of a Magic Link you've already distributed, the counter keeps accumulating from where it was.

How to Set Up One Link per Channel to Compare Results

When you spread your promotion across your own social channels, postered venues with QR codes, your PR team, radio, or partners, it’s normal not to know which part of the result each one brought. Setting up a different short link per channel, all pointing to the same ticket page, solves exactly that: in about 10 minutes you’ll have a way to compare your channels against each other.

Before you start

This guide assumes you already know what a Magic Link is and how to create one. If you don’t yet, start here:

What follows doesn’t repeat those steps. It focuses on what’s missing: how to organize several links so that, three months from now, they still let you compare channels.

Step 1: Spot the mistake that ruins the comparison

The most common mistake is creating a single Magic Link and sharing it everywhere: in your Instagram bio, on the poster, in your PR team’s WhatsApp group.

Nevent groups all the clicks on the same link into a single counter, no matter where they came from. If you do this, by the end of the campaign you only know how many people came in total. You don’t know whether it was the poster or Instagram.

The fix is simple to name, even if it takes a bit of discipline: one short link per channel, all pointing to the same destination. Each one builds up its own clicks separately, and that’s what lets you compare them.

Step 2: Start with the channels you invest in most

You don’t need to create a link for every imaginable channel on day one. Start with the three or four channels where you currently put the most time, money, or effort.

For a typical promoter these tend to be: your social media bio, posters or physical flyers, your PR team or partners, and some external outlet like radio or press. If you add a new channel later, just create one more link following the same convention.

Starting with just a few channels has an added benefit: your Magic Links list stays readable. Twenty links with no clear pattern are harder to read than four well-chosen ones.

Step 3: Create one link per channel with a fixed naming convention

Create a manual Magic Link for each channel following the steps in Magic Links: Shorten Links and Track Clicks. The only thing that changes compared to a one-off link is the title you give it.

Always use the same pattern: event – channel – optional detail. For example:

Bacchanalia 2026 – Instagram – Bio
Bacchanalia 2026 – Posters – Downtown
Bacchanalia 2026 – PR
Bacchanalia 2026 – Local radio

Putting the event first matters more than it seems. Once you have two or three events in the list, seeing the event name at the start of the title lets you group at a glance which links belong to which, without having to open each one to check. The channel comes second because that’s what you’ll read over and over when comparing, so keep it in the same position every time. The final detail is optional: only add it when you have more than one variant within the same channel, such as two different poster locations.

What matters isn’t that this particular convention is the only valid one, but that you pick one and stick to it. Three months from now, when you have fifteen links in the list, that consistency is what will save you time.

Step 4: Compare channels in the Magic Links list

Go to Tools → Magic links and click the Manual tab to see only the links you’ve created yourself, without mixing them with the ones generated by a campaign or the assistant.

Since you used the same naming pattern for all of them, you’ll recognize them right away in the Destination column. To compare each channel’s performance, look at these two columns:

Total clicks: how many times that link has been opened since you created it. It’s the direct indicator of which channel drives the most traffic.
Last click: when someone last used it. It tells you whether a channel is still active or has already gone quiet.

The Used in column doesn’t apply here: it counts how many Nevent campaigns a link appears in, and yours are manual, so it will show a dash.

If you use the search box at the top and type the event’s name, the list filters down to only the links from that convention, letting you compare the channels of a single event without mixing them with another one’s.

Step 5: The case of posters and physical channels

This is where this technique adds the most value, because today posters, radio, or a flyer handed out in person leave no digital trace at all. A Magic Link is the only way you have of knowing whether anyone actually acted on that poster.

The More options menu on each manual link, in the Actions column, only offers View metrics and Copy URL. The Nevent panel doesn’t generate a QR code directly.

This doesn’t hold you back: copy the short URL (https://nevt.link/XXXXX) and paste it into any free QR code generator. The result works the same way: when someone scans the poster’s QR code, that click gets counted on your Magic Link, exactly as if they’d tapped the link on their phone.

Result

You now have one link per channel and know which columns to look at to compare them. Next time someone asks you “where are the people who buy coming from?”, you’ll have at least one traffic data point per channel, something that doesn’t exist today for posters, radio, or your street team.