Subscriptions Reference

What a subscription is

A subscription in Nevent is a voluntary opt-in list. Fans join explicitly, for example through a form embedded on your website, to receive communications from your organization.

Each subscription is independent: it has its own name, its own subscriber count, and its own status. You can have several active subscriptions at the same time, for example one per festival or communication channel.

Subscriptions are managed under Audience > Subscriptions.

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Prerequisites for creating a subscription

Before you can create any subscription, your organization must have two pieces of data filled in under the legal section of the settings:

Required data	Description
Legal business name	The legal name of the entity responsible for data processing. Appears on the subscription form and in the emails fans receive.
Privacy policy URL	The web address of your privacy policy. Nevent links it in the form so the fan can consult it before subscribing.

While either of these two details is missing, Nevent shows a notice at the top of the Subscriptions section and disables the create button. The notice includes the Complete legal details link, which takes you directly to the legal settings screen (/settings/legal).

These requirements are a matter of legal compliance: they identify who’s responsible for the data processing and ensure the fan knows the privacy policy before giving their consent.

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Subscriptions table

The main Subscriptions screen shows all of your organization’s subscriptions in a table. The search box at the top filters by name.

Columns

Column	Content
Name	The subscription’s internal name. Seen only by the organization’s team, not the fan.
Status	The subscription’s current status. Possible values: Active or Inactive.
Subscribers	Total number of people signed up to that subscription.
Date	Date and time the subscription was created, in DD/MM/YYYY HH:MM format.
Actions	Button that lets you change the subscription’s status (activate or deactivate).

Pagination

The table paginates results. The selector at the bottom lets you choose how many records are shown per page. The default value is 20.

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Subscription statuses

A subscription can be in one of these two statuses:

Status	Meaning
Active	The subscription is operational. The form accepts new sign-ups and the subscription can be used in marketing campaigns.
Inactive	The subscription doesn’t accept new sign-ups. Existing subscribers are kept but the list is paused.

The status is changed from the Actions column of the main table, with the activate or deactivate button.

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Fields of a subscription’s panel

Opening a specific subscription, the left side menu gives access to that form’s management sections. The available sections are:

Section	What it contains
Summary	Form metrics: total views, subscribers captured, and conversion rate.
General	The form’s name, description, and folders.
Fields	Fields the form asks the visitor for (email always present, the rest optional).
Appearance	Colors, typography, spacing, title, subtitle, and button text.
Automations	Automatic assignment of folders and custom fields to each new subscriber.
Subscribers	List of people signed up: email, name, subscription status, and registration date.
Installation	HTML code to embed the form on an external website.

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Fields of the subscribers list

Inside the Subscribers section of each subscription, each row in the list shows:

Field	Description
Email	The subscriber’s email address.
Name	The subscriber’s name, if it was collected on the form.
Status	The subscriber’s status on that list. Can be Confirmed or Unsubscribed.
Subscription date	Date and time the person registered.

A person moves to Unsubscribed status when they click the unsubscribe link included in any campaign. Nevent honours that unsubscribe automatically.