# What Subscriptions Are For ## What a subscription is in Nevent A subscription is a list of people who have explicitly asked to receive communications from you. It's not a database of buyers, nor a file of attendees: it's a record of fans who have raised their hand and said "I want you to write to me." Nevent gives you the tools to create those lists, to put a form on your website that feeds them automatically, and to know at all times how many people are part of each one. In DEMO FEST, for example, the subscription "BUSCANDO MOSCAS" has accumulated 5,756 subscribers captured since it was created. The Subscriptions section lives within Nevent's audience block. It's the starting point for any long-term email marketing strategy. --- ## Why explicit consent matters When someone fills in your subscription form and clicks the button, they're giving their consent actively and in a documented way. That has two very important practical consequences. **The first is legal.** The General Data Protection Regulation (GDPR) and Spanish data protection law require that any commercial communication sent by email be backed by consent that is freely given, informed, unambiguous, and verifiable. A properly configured subscription form meets that standard because the person knows what they're going to receive, knows who is going to send it, and has deliberately checked or clicked something to request it. **The second is practical.** People who subscribe are interested. You're not interrupting them: they're expecting you to write to them. That translates into higher open rates, fewer unsubscribes, and better results for your campaigns. --- ## What subscriptions are used for Subscriptions are especially useful at two moments in an event's lifecycle. **Before ticket sales open.** If you put the form on your website while the event is in its announcement phase, you can build up a list of interested people. When you open sales, you already have an audience waiting for that email. It's a way of generating anticipation and reducing the time it takes to sell out your first tickets. **Between editions.** If your event is annual or recurring, the subscription lets you stay in touch with your community during the months when there are no tickets on sale. You can share news, announce artists, or simply remind people you're still there. In both cases, the subscription form captures people who haven't bought a ticket yet, which expands your audience beyond your current buyers. --- ## What data a subscription collects The only piece of data required to create a subscription is the email address. It's the minimum data needed to be able to send the subscriber a campaign. Besides the email, you can add optional fields to the form: first name, first surname, second surname, and any custom fields you've created in your organization. The fewer fields you ask for, the easier it is to subscribe. A form with just the email converts better than one that asks for five pieces of data. --- ## Why Nevent requires legal data before you can activate The first time you enter the Subscriptions section of Nevent, you might see a notice at the top that says "Missing tenant legal details." While that notice is active, the button for creating a subscription will be disabled. Nevent requires two pieces of data before letting you capture subscribers: - Your organization's **legal business name**. - The **URL of your privacy policy**. These aren't an arbitrary platform requirement. They're the information that, by law, has to appear on the form for the consent you gather to be valid. The person subscribing has the right to know who will be collecting their data and where they can read how it will be handled. Without that information, the consent doesn't meet the GDPR standard and couldn't be used as a legal basis for sending them campaigns. That's why Nevent blocks the creation of subscriptions until that data is complete. You can do it from the "Complete legal details" link that appears in the notice itself, which takes you directly to your organization's legal settings. --- ## The relationship between subscriptions and campaigns A subscription is a list of contacts. A campaign is the message you send them. They're two different but complementary things. Once you have a list of subscribers, you can send them email campaigns from Nevent. The subscription defines who receives the message; the campaign defines what they receive. Nevent automatically honours unsubscribes: if someone clicks the unsubscribe link on any campaign, they move to "Unsubscribed" status on the subscription and stop receiving emails from that list. You don't have to do anything manually to meet that legal obligation. --- ## What subscriptions are not Clarifying what they're not helps avoid common confusion. A subscription **is not a list of buyers**. People who have bought a ticket show up in your audience section as buyers, but that doesn't mean they've given their consent to receive your newsletter. They're two different things with different legal bases. A subscription **is not a segment**. Segments are dynamic groupings formed from criteria (for example, "people who have bought at least once"). A subscription is a static list of people who have explicitly asked to be on it. A subscription **is not a blanket permission**. Consent is for that specific list. If you create two different subscriptions, someone subscribed to one isn't automatically subscribed to the other.