# Creating audience segments - Nevent tutorial {`{ "@context": "https://schema.org", "@graph": [ { "@type": "HowTo", "name": "How to Create an Attendee Segment for Festivals", "description": "Step-by-step guide to creating audience segments of ticket buyers and event attendees in Nevent", "totalTime": "PT5M", "tool": { "@type": "SoftwareApplication", "name": "Nevent", "applicationCategory": "Marketing Automation" }, "step": [ { "@type": "HowToStep", "position": 1, "name": "Choose a Category", "text": "Decide what type of information you want to use for filtering: Attendance (events, artists, genres), Fan Attributes (age, location, language), Spend (purchases, spend), Interaction (emails, clicks), Channels (mobile app, social media, check-ins) or Nevent Score (predictive engagement level)." }, { "@type": "HowToStep", "position": 2, "name": "Select a Criterion", "text": "Within each category, choose the specific filter you need. For example, in Attendance you can choose event city, specific event, ticket type, purchase date, number of events attended or favourite artist." }, { "@type": "HowToStep", "position": 3, "name": "Define the Operator", "text": "Decide how you want to compare that value: Equals, Greater than, Contains, Between, In the last X days, etc. For example: City equals Barcelona, Age greater than 25, Email contains @gmail.com." }, { "@type": "HowToStep", "position": 4, "name": "Enter the Value", "text": "Type or select the specific value you are looking for. For criteria such as cities, events or artists, Nevent shows you a search tool with automatic suggestions based on your real data." }, { "@type": "HowToStep", "position": 5, "name": "Combine Filters (Optional)", "text": "Combine multiple filters with AND/OR logic. Example: City equals Madrid AND Age greater than 25. Or use groups for complex logic: (Madrid OR Barcelona OR Valencia) AND (Events >= 2)." }, { "@type": "HowToStep", "position": 6, "name": "Preview", "text": "Before saving, see how many fans meet your criteria. The preview shows the estimated number of fans, examples of 10-20 real profiles, geographic distribution and distribution by Nevent Temperature." } ] }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://docs.nevent.com" }, { "@type": "ListItem", "position": 2, "name": "Segmentation Engine", "item": "https://docs.nevent.com/en/segmentation/segmentation-engine" }, { "@type": "ListItem", "position": 3, "name": "Creating a Segment", "item": "https://docs.nevent.com/en/segmentation/segmentation-engine/creating-a-segment" } ] } ] }`} :::tip[Quick definition] **How do I create an attendee segment in Nevent?** A 6-step process: (1) Click "New segment", (2) Name it, (3) Select a criterion category, (4) Choose an operator, (5) Enter a value, (6) Preview and save. Average time: 2-5 minutes. **Example:** Segment "VIPs Barcelona" = Spend ≥€500 AND City: Barcelona results in 2,480 fans from a 50k base in 3 minutes. ::: # Creating a Segment How to create festival attendee segments with Nevent: the process is as simple as filtering contacts on your phone, but infinitely more powerful for selling tickets to festivals and events. ## Step-by-Step Process ### Step 1: Choose a Category First, decide what type of information you want to use for filtering: - **Attendance**: Events, artists, music genres - **Fan Attributes**: Age, location, language - **Spend**: Purchases, total spend, products - **Interaction**: Emails opened, clicks, engagement - **Channels**: Mobile app, social media, check-ins - **Nevent Score®**: Predictive engagement level **Tip:** **Beginner tip**: Start with simple categories such as "Fan Attributes" (age, city) before moving on to complex behaviour. ### Step 2: Select a Criterion Within each category, choose the specific filter you need. **Example**: In the "Attendance" category, you can choose: - Event city - Specific event - Ticket type - Purchase date - Number of events attended - Favourite artist - And many more... [Explore the 8 criterion categories: events, spend, location, temperature →](./categories) ### Step 3: Define the Operator Decide how you want to compare that value: - **Equals**: City equals "Madrid" - **Greater than**: Age greater than 25 - **Contains**: Email contains "@gmail.com" - **Between**: Spend between €100 and €500 - **In the last**: Purchase in the last 30 days [Learn comparison operators: equals, greater than, contains, between dates →](./operators-and-logic) ### Step 4: Enter the Value Type or select the specific value you are looking for. **Example**: If you chose "Event city" and "equals", you now select "Barcelona" from the list. You can combine multiple criteria using AND/OR operators. For example, "VIPs from Barcelona" requires [combining spend AND location with the AND operator](./operators-and-logic). **Note:** For criteria such as cities, events or artists, Nevent shows you a search tool with automatic suggestions based on your real data. ### Step 5: Combine Filters (Optional) This is where things get interesting. You can combine multiple filters with **AND** / **OR** logic. **Simple example with AND:** ``` Filter 1: City equals "Madrid" AND Filter 2: Age greater than 25 ``` **Result**: Only fans from Madrid over the age of 25. **Example with OR:** ``` City group: - City equals "Madrid" OR - City equals "Barcelona" OR - City equals "Valencia" ``` **Result**: Fans from any of the three cities. [Master AND/OR logic: combine multiple criteria with boolean operators →](./operators-and-logic) ### Step 6: Preview Before saving, see how many fans meet your criteria and review some example profiles. **The preview shows you:** - Estimated number of qualifying fans - Examples of 10-20 real profiles - Geographic distribution (if applicable) - Distribution by Nevent Temperature --- ## Complete Example: First Segment Let us build a segment together step by step: **Objective**: Send an early bird offer to local fans who tend to buy in advance. ### Segment Configuration **Segment name**: "Early Bird Madrid 2026" **Filters:** 1. **Group A — Location (all must apply)** - Criterion: City of residence - Operator: Equals - Value: Madrid 2. **Group B — Purchase behaviour (all must apply)** - Criterion: Average days in advance - Operator: Greater than - Value: 21 days And also: - Criterion: Number of events attended - Operator: Greater than or equal to - Value: 2 **Combined logic:** ``` (City equals Madrid) AND (Days in advance > 21 AND Events attended >= 2) ``` **Expected preview**: ~500-2,000 fans (depends on your database) **Result**: Fans from Madrid who historically buy in advance and have attended multiple events. A qualified audience for early bird offers. --- ## Pre-Save Checklist Before running your segment, verify: - [ ] Is the audience size reasonable? (neither 0 fans nor 100% of your base) - [ ] Do the criteria make sense for your objective? - [ ] Did you review the example fan preview? - [ ] Is the segment name descriptive? (e.g. "VIP_Madrid_Q1_2026" is better than "Segment 1") --- ## Recommended Audience Sizes | Campaign Type | Ideal Size | Notes | |---------------|------------|-------| | General mass email | 1,000+ fans | Maximises reach | | Segmented promotion | 300-1,000 fans | Balance between specificity and volume | | Exclusive VIP offer | 50-300 fans | High qualification, low quantity | | A/B test (per variant) | 100+ fans | You need volume for statistical significance | | Micro-targeting campaign | 20-100 fans | Only for super fans or boutique events | If your segment has: - **< 20 fans**: Too specific, consider broadening - **> 50,000 fans**: Too broad, consider sub-segmenting for greater relevance --- ## Tips for Your First Segment ### Start Simple ❌ **Do not do this at first:** ``` (City equals "Madrid" OR "Barcelona") AND (Age 25-40) AND (Events >= 3) AND (Spend > €200) AND (Temperature "Hot") AND (Did not open email in 30 days) ``` ✅ **Do this first:** ``` City equals "Madrid" ``` Measure results, learn, then start adding complexity. ### Document Your Segments When saving a segment, use a clear naming convention: - ✅ `VIP_Reactivation_Madrid_Q1_2026` - ✅ `EarlyBird_Festival_Barcelona_Summer` - ✅ `New_Fans_Last_30days` - ❌ `Segment 1` - ❌ `Test xyz` - ❌ `Campaign_final_final_v2` ### Save Successful Segments If a segment generates good results (high open rate, conversion, etc.): 1. Save it with a descriptive name 2. Document which campaign you used and the results 3. Reuse it in similar campaigns 4. Share it with your team --- ## Common Troubleshooting ### "My segment has 0 fans" **Common causes:** - Criteria too restrictive (many filters with AND) - Value that does not exist in your database (e.g. City "Madri" with a typo) - Dates out of range **Solution**: Remove filters one by one until you see fans in the preview. ### "My segment includes my entire database" **Common causes:** - You are only using filters with OR (too broad) - Very general criteria (e.g. "Country equals Spain" with no additional filters) **Solution**: Add more criteria with AND to restrict. ### "I cannot find the criterion I am looking for" **Possible reasons:** - The criterion exists but is in another category (e.g. looking for "City" in Spend instead of Attributes) - The field has not yet been synchronised from your ticketing platform - You need a custom field **Solution**: Check the [full categories reference](./categories) or contact support. --- ## Next Steps Once you have mastered creating basic segments: 1. **[Explore the 6 Categories](./categories)** — Discover all available criteria 2. **[Learn Advanced AND/OR Logic](./operators-and-logic)** — Create complex segments 3. **[See Real Use Cases](./use-cases)** — Get inspired by examples 4. **[Best Practices](./best-practices)** — Optimise your results --- **Ready to create your first segment?** 🎯 [See 6 festival segmentation use cases: early bird, VIPs, reactivation →](./use-cases)