# Paid Media reference

This page collects, in tables, all the reference information for the Paid Media area: platforms the module aggregates, global panel metrics, available filters, campaign states, campaign objectives and table columns. This isn't a step-by-step guide; for that, see the how-to pages in this area.

## Aggregated platforms

Nevent centralizes campaigns from the following three platforms. The data comes from the ad accounts connected to your organization.

| Platform | Description |
|------------|-------------|
| Meta | Facebook and Instagram Ads campaigns managed from Meta Ads Manager. |
| TikTok | TikTok Ads campaigns managed from TikTok Ads Manager. |
| Google | Google Ads campaigns managed from Google Ads. |

Nevent doesn't create ads. Ads are always created and edited on their corresponding source platform.

## Global panel metrics

The panel header shows four indicators for the selected period and platform. Each indicator includes the percentage change versus the previous period.

| Metric | Definition |
|---------|------------|
| Spend | Total ad investment in euros for the selected period and platform. |
| Results | Total number of results obtained. The type of result depends on each campaign's objective (it can be clicks, visits, leads or conversions). |
| Cost per result | Total spend divided by the number of results. Shows how much it costs on average to get one result. |
| ROAS | Return on Ad Spend. Attributed revenue divided by spend. A ROAS of 5 means that for every euro invested, five euros of revenue are attributed. It only appears when the platform returns revenue data; otherwise it shows as dashes (--). |

## Panel filters

The filters are available in the bar between the metrics header and the campaign table. Changing any filter updates the indicators and the table.

| Filter | Available options | Default value |
|--------|---------------------|-------------------|
| Period | 7 days, 14 days, 30 days, Maximum, Custom range | 7 days |
| Platform | Meta, TikTok, Google | Meta |
| Campaign status | All, Active, Paused | All |
| Name search | Free-text field | (empty) |

## Campaign states

| State | Description | Behavior in the table |
|--------|-------------|---------------------------|
| Active | The campaign is serving ads and generating real-time data. | Metric columns show numeric values. |
| Paused | The campaign is temporarily stopped and generates no new data. | Metric columns show dashes (--). |
| Archived | The campaign is historical. Neither active nor paused. | Metric columns show dashes (--). |

Paused and archived campaigns generate no spend or results during the time they stay in that state, so their columns appear empty in the panel.

## Campaign objectives

The objective indicates what result the campaign is meant to achieve. Nevent shows the objective exactly as defined by the source platform.

| Objective | Description |
|----------|-------------|
| Awareness | Maximize the number of people who see the ad (impressions and reach). |
| Traffic | Drive people to a URL, such as an event's ticket sales page. |
| Lead generation | Capture contact details from people interested in the event. |
| Sales | Get direct conversions, such as the purchase of a ticket or a product. |

## Campaign table columns

The table columns are configurable via the "Visible columns" selector. The following are the columns visible by default.

| Column | Description |
|---------|-------------|
| PLAT. | Icon of the campaign's source platform (Meta, TikTok or Google). |
| CAMPAIGN | Campaign name as it appears on the source platform. |
| STATUS | Current campaign status: Active, Paused or Archived. |
| OBJECTIVE | Campaign objective (see the objectives table). |
| SPEND | Investment in euros for the selected period. |
| IMPR. | Impressions: number of times the campaign's ads were shown to users. |
| REACH | Number of unique people who saw at least one ad from the campaign. |
| CLICKS | Number of clicks on the campaign's ads. |
| CTR | Click-through rate. Percentage of impressions that resulted in a click. |
| RESULTS | Number of results obtained according to the campaign's objective. |
| COST/RESULT | Spend divided by the number of results. |
| ROAS | Return on Ad Spend for that campaign in the selected period. Shows as dashes (--) when no data is available. |

Paused or archived campaigns show dashes (--) in every metric column.

## Data refresh indicator

The panel includes an indicator showing how long ago the data was synced from the source platforms (for example, "19 min ago").