# Which audience did your campaign reach?

This guide explains how to see which audience segments a sent campaign reached and what that information is useful for. About 3 minutes.

## Before you start

You need at least one campaign in **Sent** status. If you haven't launched one yet, follow [How to create your first campaign](/en/campaigns/create-your-first-campaign/) first.

## Step 1: Open the Segments section

In the side menu, click **My campaigns**, then the name of a sent campaign.

Inside the report, click **Segments** in the left-hand menu.

## Step 2: Read the campaign's segments

This section shows the segments the campaign was sent to at the time of the send, along with their filter criteria.

For each segment you'll see:

- **Segment name:** the name you gave it when you created it.
- **Status:** whether the segment is still active or has been deleted.
- **Criteria:** the rules that define who's included in that segment (for example, fans who bought tickets for a specific event).

If you click **View detail**, you go straight to the segment to see its current contacts.

## What reviewing segments is useful for

Knowing which audience a campaign reached lets you compare results across different segments.

For example: if you sent the same campaign to two segments and one has a much higher open rate than the other, you know that audience profile responds better to that type of message.

With that information you can:
- Prioritise your most active segments in future campaigns.
- Create more refined segments by excluding the profiles that respond least.
- Replicate the campaign with adjustments targeting the segments that lagged behind.

:::tip[Tip]
If you want to see who within that segment opened or clicked, go to the [Interaction](/en/campaigns/report/opens-and-clicks/) section. You can filter by "Opened" or "Clicked" and see the specific contacts.
:::

## Next step

- [See who opened and clicked your campaign](/en/campaigns/report/opens-and-clicks/)
- [Check the overall results of your campaign](/en/campaigns/report/results/)
- [Manage your campaigns](/en/campaigns/manage-your-campaigns/)